Privacy & Cookie Policy
Last Updated: January 2026
1. Introduction
Wealth Defender HQ ("Company," "we," "our," or "us") is committed to protecting the privacy rights of our users. This Privacy & Cookie Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our website at wealthdefenderhq.com (the "Service"), and informs you about your privacy rights and how the law protects you.
We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
Company Contact Information:
Wealth Defender HQ
Email: privacy@wealthdefenderhq.com
2. Definitions
For the purposes of this Privacy Policy:
- Account means a unique account created for you to access our Service or parts of our Service.
- Business (for CCPA purposes) refers to the Company as the legal entity that collects Consumers' personal information.
- Cookies are small files placed on your device containing browsing history details.
- Data Controller (for GDPR purposes) refers to the Company as the legal person determining the purposes and means of processing Personal Data.
- Device means any device that can access the Service such as a computer, cellphone, or tablet.
- Personal Data is any information that relates to an identified or identifiable individual.
- Service refers to the Website.
- Service Provider means any natural or legal person who processes data on behalf of the Company.
- Usage Data refers to data collected automatically from use of the Service.
- You means the individual accessing or using the Service.
3. Types of Data Collected
Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include:
- Email address
- First name and last name
- Phone number
- Usage Data
Usage Data
Usage Data is collected automatically when using the Service and may include:
- Your Device's Internet Protocol address (IP address)
- Browser type and version
- Pages of our Service that you visit
- Time and date of your visit
- Time spent on pages
- Unique device identifiers
- Diagnostic data
Information from Lead Forms
When you submit information through our research access forms or contact forms, we collect the information you provide, including name, email, phone number, and how you found us. This information is used to provide you with requested resources and may be shared with partner companies you express interest in.
4. Categories of Personal Information Collected (CCPA)
The following table describes the categories of personal information we collect, as defined by the California Consumer Privacy Act:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, email address, IP address, online identifier | Yes |
| B. Personal information (Cal. Civ. Code § 1798.80(e)) | Name, address, telephone number | Yes |
| C. Protected classification characteristics | Age, gender | No |
| D. Commercial information | Products or services considered | Yes |
| E. Biometric information | Fingerprints, voiceprints | No |
| F. Internet or network activity | Browsing history, search history, interaction with website | Yes |
| G. Geolocation data | Physical location (country/region level) | Yes |
| H. Sensory data | Audio, visual information | No |
| I. Professional information | Job history | No |
| J. Education information | Education records | No |
| K. Inferences | Preferences, characteristics, behavior | No |
5. Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you interact with content.
Types of Cookies We Use
| Cookie Type | Duration | Purpose |
|---|---|---|
| Essential Cookies | Session | Required for the site to function. Cannot be disabled. |
| Cookie Consent | Persistent (1 year) | Remembers your cookie preferences. |
| Analytics Cookies | Persistent | Help us understand how visitors interact with our site. |
| Advertising Cookies | Persistent | Used to deliver relevant ads and measure campaign effectiveness. |
Managing Cookie Preferences
When you first visit our site, you will see a cookie consent banner. You can choose to accept or decline non-essential cookies. You can also manage cookies through your browser settings:
6. Third-Party Services
We use the following third-party services that may collect information:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics 4 | Website analytics and traffic analysis | View Policy |
| Google Ads | Advertising and conversion tracking | View Policy |
| Microsoft Clarity | Session replay, heatmaps, and user behavior analysis | View Policy |
7. How We Use Your Information
We use the information we collect to:
- Present our website and its contents to you
- Provide you with information, products, or services that you request
- Operate, maintain, and improve our Service
- Analyze usage patterns and trends
- Respond to your inquiries and communications
- Send administrative information and updates
- Measure the effectiveness of our content and advertising
- Protect against fraudulent or unauthorized activity
- Comply with legal obligations
8. Sharing Your Information
We may share your personal information in the following situations:
- With Service Providers: To monitor and analyze the use of our Service
- With Business Partners: When you request information from companies featured on our site
- For Business Transfers: In connection with any merger, sale, or acquisition
- With Affiliates: Who are required to honor this Privacy Policy
- For Legal Requirements: When required by law or to protect our rights
9. Affiliate Relationships & Advertising
Wealth Defender HQ may receive compensation when you click on links to third-party products or services featured on our site. This compensation may influence which products appear on our site and the order in which they appear.
Our editorial content and rankings are based on our independent research methodology and are not influenced by compensation arrangements. For more details, see our Advertising Disclosure.
10. Lead Form Data Collection & Sharing
Certain pages on our website feature lead-generation forms where you may voluntarily submit personal information including your first name, last name, email address, and phone number. By submitting a lead form, you provide your express written consent to be contacted by Wealth Defender HQ and one or more of its marketing partners by phone (including automated and pre-recorded calls), SMS/text message, and email at the number and address provided, even if your number is on a state or federal Do Not Call list. Consent is not required to make a purchase.
How Lead Data Is Shared
Information you submit through our lead forms may be shared with third-party companies featured on our website ("Marketing Partners") for the purpose of providing you with information about their products and services. These Marketing Partners may contact you directly using the information you provided.
Consent Verification
We use TrustedForm, an independent third-party service, to create a certificate of your consent at the time of form submission. This certificate provides an auditable, timestamped record that your consent was obtained in compliance with applicable regulations, including the Telephone Consumer Protection Act (TCPA).
Data Retention & Deletion
Lead form data is retained for up to 24 months from the date of submission, after which it is permanently deleted. You may request early deletion of your data at any time by emailing privacy@wealthdefenderhq.com with the subject line "Delete My Lead Data." We will process your request within 30 days.
11. Data Retention
We retain your Personal Data only for as long as necessary for the purposes set out in this policy, unless a longer retention period is required by law. Analytics data is retained according to our analytics provider's data retention settings (typically 14 months for Google Analytics).
12. International Data Transfers
Your information, including Personal Data, is processed at our operating locations and in any other places where the parties involved in the processing are located. This means your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.
13. GDPR Privacy Rights (European Users)
Legal Basis for Processing
We may process Personal Data under the following conditions:
- Consent: You have given consent for processing for one or more specific purposes
- Performance of a contract: Processing is necessary for an agreement with you
- Legal obligations: Processing is necessary for legal compliance
- Legitimate interests: Processing is necessary for our legitimate business interests
Your Rights Under GDPR
If you are within the EU, you have the right to:
- Request access to your Personal Data
- Request correction of inaccurate Personal Data
- Request erasure of your Personal Data ("right to be forgotten")
- Object to processing of your Personal Data
- Request restriction of processing
- Request data portability
- Withdraw consent at any time
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data.
14. CCPA Privacy Rights (California Residents)
Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information:
Your Rights Under CCPA
- Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected
- Right to Delete: You have the right to request deletion of your personal information
- Right to Opt-Out: You have the right to opt out of the sale of your personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your rights
Exercising Your Rights
To exercise your CCPA rights, please contact us at privacy@wealthdefenderhq.com. We will respond within 45 days.
15. Do Not Sell My Personal Information
We do not sell personal information as traditionally defined. However, some sharing of data with advertising partners may constitute a "sale" under the CCPA's broad definition.
If you wish to opt out of potential sales of your personal information, you may:
- Decline non-essential cookies when prompted by our cookie consent banner
- Email us at privacy@wealthdefenderhq.com with the subject "Do Not Sell My Personal Information"
- Use your browser's privacy settings to limit tracking
Note: Opt-out preferences are browser-specific. If you use multiple browsers or devices, you'll need to opt out on each.
16. "Do Not Track" Policy (CalOPPA)
As required by the California Online Privacy Protection Act (CalOPPA), we disclose that our Service does not currently respond to "Do Not Track" (DNT) browser signals.
However, you can manage your privacy preferences through our cookie consent banner and browser settings. Some third-party services we use may respond to DNT signals independently.
17. California's "Shine the Light" Law
Under California Civil Code Section 1798.83, California residents with an established business relationship with us may request information once per year about sharing their Personal Data with third parties for direct marketing purposes. To make such a request, please contact us at privacy@wealthdefenderhq.com.
18. Children's Privacy
Our Service is not intended for individuals under the age of 18 and is not designed to attract children under 13. We do not knowingly collect personal information from children under 13.
If we learn that we have collected Personal Data from a child under 13, we will delete that information as quickly as possible. If you believe we may have collected information from a child under 13, please contact us immediately.
19. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
20. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top. We encourage you to review this policy periodically. Your continued use of the Service after changes constitutes acceptance of the updated policy.
21. Contact Us
If you have questions about this Privacy & Cookie Policy or wish to exercise your privacy rights, please contact us:
Wealth Defender HQ
Email: privacy@wealthdefenderhq.com
For CCPA requests: privacy@wealthdefenderhq.com (subject: "CCPA Request")